David Hasselhoff has signed an exclusive worldwide branding and licensing representation agreement with Prominent Brand + Talent. The multi-year agreement was negotiated by Hasselhoff’s personal management company, Larry Thompson Organization, and allows Prominent Brand + Talent to exclusively promote, market and license the David Hasselhoff brand in various categories, including fashion apparel, health, fitness, nutrition, automotive, digital and more. Hasselhoff will appear in person at Brand Licensing Europe Expo on Tuesday 11th October at 3.30pm to meet show attendees and sign autographs at Celebrities Entertainment Booth # E2. Celebrities Entertainment will be representing David Hasselhoff in Northern Europe as a sub agent. “I am excited to partner with Prominent Brand + Talent to extend my reach and my personal brand into new channels and markets”, said Hasselhoff. Read the complete article licensing.biz